Corporate Cranium Mentor Articles
If you are a valued client of Red Technologies, or just a fan of our blog (and who isn’t?!), you’ve heard us regularly recommend updating your website. But what does this really mean? And why, after spending so much effort creating a cool website, would you need to turn around and update it every month?
Your website is often the first impression clients will receive, so it’s crucial to make it a good one. Here are three big reasons why maintaining your website monthly will earn you a big return on your investment:
- Security. If your website is hacked, it will cause issues for both your business and your clients. Not only is there the possibility of vital information being stolen, but also the threat of a loss of trust from your clients and online community. Sites are often hacked due to weaknesses from an out-of-date framework or plugin. Ensure you are using a reputable platform that is updated regularly and provides security features. Our web developers utilize WordPress, as it is secure, easy to use, updated often, and well supported by the web development industry. In addition to the threat of hacking, popular search engines are constantly updating their algorithms to provide the best search results. By updating your website and addressing the upgrades, you are maintaining (even increasing) your site’s ranking.
- Content. Update your website content often to increase SEO, and convert site visitors into users. Customers are looking at the material you are producing to form opinions and gain confidence in your brand. It is vital that your site is adding value to their experience by offering a variety of messages and highlighting any services. By effectively communicating to your target market and providing useful content, you are demonstrating that your company is knowledgeable, trustworthy, and worth their business.
- Design. You may offer a secure website with incredible content, but if it is hard to read, not mobile friendly or difficult to navigate, it’s unlikely you will increase traffic or sales. A poorly designed website is a turn-off to potential clients, and may cause them to leave your site before even giving you a chance to feature your business. Maintaining your site regularly offers a chance to customize your site design around the needs of your clients and provide a better user experience.
If your online marketing goals include gaining trust, increasing web traffic and conversion rates, building your brand, and providing a positive customer experience, it is imperative you update your website monthly.
Red Technologies is devoted to creating and maintaining strong websites for our clients. If you do not currently update your site regularly and want to start, or have additional questions, please email info@redtechnologiesinc.com.
Check us out and catch up on our blog today!
Read MoreWhen Does It Make Sense to Sell Stock to an Employee?
Some of the most challenging and complex decisions a business owner can make involve when and how to sell a part of their business to an employee. The decision to sell a portion of your business to an employee may be motivated by the desire to raise capital, or as an effort to retain a…
Read This ArticleSmall Business Health Care Tax Credit
If you are a small business employer that provides at least half of the insurance premiums for your employees, you may qualify for the Small Business Health Care Tax Credit that will be available this year. This article discusses who is eligible and how the credit will be determined. The employer may have between 1…
Read This ArticleA Primer on Patents
Most Americans are well aware of the existence of a patent system in the United States that “protects” inventions. It is the nature of that “protection” that is widely misunderstood. My intent, over the course of these articles, is to provide you with the information necessary to allow you to make an informed decision on…
Read This ArticleThe True Measure of Marketing Success
It’s called testing and measuring. Most people hate it. That’s because it means ‘there is a chance, however remote, that every marketing strategy you try will not work the first time’. In other words, it’s possible you’ll spend money without seeing any returns. But consider this – you’ve probably been testing and measuring all your…
Read This ArticleIs There a Lawsuit in Your Future? How to Control Costs, Risks and Your Own Attorney
The most dangerous legal expense a company can incur is the cost of litigation. Whether you are the party suing or being sued, the costs of litigation can eat up your company’s profits in a hurry if you don’t keep a tight lease on the process and on your own attorney. You should be very…
Read This ArticleKnow Your Liquor Liability Exposures
The National Highway Traffic Safety Administration estimates that nearly 13,000 people per year (about 35 per day) are killed in alcohol-impaired driving crashes. Many of these tragic accidents happen after an inebriated person leaves a party. Did you know that the host of the party can be held liable for injuries and deaths? Not just…
Read This ArticleThe Essentials of a Non-Complete Agreement: Is it Enforceable?
There are two situations where a company typically encounters a non-compete: (1) when it has valuable employee, information or contacts it wants to keep within the organization; and (2) when a new potential hire arrives with a non-compete that may restrict his/her ability to work for the company. In either case it is important to…
Read This Article11 Ways to Double Your Customer Base in Four Weeks
Double the volume of business clients or customers within a single month by following simple but highly effective steps to generate leads and successfully convert them into paying customers. The secret to a truly successful business lies within a keen understanding of the needs and desires of the market – and it is ultimately individual…
Read This ArticleLeveraging Attorney’s Fees to Avoid Litigation
A little known secret outside of law offices is that very few lawyers actually try lawsuits in front of a judge or jury anymore. While criminal defense lawyers still actually try cases, most lawyers representing businesses who call themselves litigators are very rarely, if ever, in court for a trial. Why is that? Because it…
Read This ArticleShould You Be in Business At All? Here’s How to Know
So many business owners beat their heads against the wall, wondering why their business isn’t working. They try everything – new sales scripts, better ads, new products, yet to no avail … every day they open their doors, they plunge further into debt. In most cases, the reason things aren’t working is very simple –…
Read This ArticleBusiness Succession Planning
Have you started to think about what will happen to your business when you decide to retire? How will you exit your business, seamlessly, and have the money to retire with? For many of us, the business that we have created may be our most significant asset. How to move it from one generation to…
Read This ArticleWhy Review Your Life Insurance?
As a boomer myself, I see and realize how important it is in today’s world to plan ahead. To provide good advice to clients in the proper approach to life insurance. Read these interesting facts below. Generations at Risk Facts LIMRA International’s life insurance consumer studies. Facts About Life 2008 Many U.S. Households Continue to…
Read This ArticleGetting Paid-Your Company Got the Job, Now How Do You Make Sure You are Going to Get Paid?
One of the most difficult challenges in today’s economy, once you find the work, is to make sure that you get paid for the work that you do. It has become an all too common story to watch once seemingly “safe” businesses disappear, leaving behind them a string of material suppliers, subcontractors and vendors with…
Read This ArticleExcuse Me, May I Buy That Customer Please?
Preposterous! Buy a customer? Outrageous! Begging for customers, pleading for new clients, laying out breadcrumbs to lead unsuspecting customers in the door… Just how do you see bringing new customers into your business? Have you ever just put an ad out there, whether it be on the radio, on TV, in a newspaper or even…
Read This ArticleSelling Your Business During These Economic Times
If you are planning to sell your business within the next five years, you may need to be more creative to achieve your desired results. However, there is one thing that you should have and that, during these economic times, is more important than ever; that is: A PLAN It is my educated guess that…
Read This ArticleIndividually Titled Autos on Corporate Business Auto Policy (BAP)
Autos that are titled in individuals’ names can create significant coverage problems and exposures on a corporate business auto policy. The most basic principle of insurance is insurable interest. When a corporation insures a personally owned auto and pays the premium under their corporate BAP, there is no insurable interest for the insured corporation. In…
Read This ArticleTrade Secrets: How to Protect Yours? What Should You Do if a New Hire Brings Secrets with Them?
You have a key employee who knows all the business secrets of your organization; how do you make sure he doesn’t take them to your competitors and potentially cripple your company? A key employee from a competitor is looking for a job and you’d like to hire her; what do you need to be concerned…
Read This ArticlePeople Plus Systems Equals Great Sales
When you ask many of the greatest salespeople in history what their secret is, many would answer – personality. But when asked how to quantify and teach personality to others, these super salespeople are often stumped. Teaching great sales involves a major re-education and a focus on systems that make sales simple. Sales scripts not…
Read This ArticleLaptop Theft is a Growing Business Problem
Forester Research reports that businesses with more than 1,000 employees give laptop computers to approximately 30% of their staff. Dell reports that 2007 was the first year its revenue from notebooks was greater than that from desktop computers and attributes most of this trend to the corporate PC market. The truly mobile workstation has officially…
Read This ArticleThinking of Adding a Business Partner? Here’s What You Need to Know About the “In” the “Out” and the In-between”
A business partnership is often compared to a marriage and that analogy is especially true when it comes to a business break-up, which can rival any marriage dissolution when it comes to hard feelings, disruption of lives and costs if the partners haven’t properly prepared for a partnership separation. If you are starting a business…
Read This Article